Event On : 27 Aug 2018
iLEAD conducted a talk session on Media Aesthetics and Indian Communication Theory of Sadharanikaran. The session was taken by Mr.Kapil Kumar Bhattacharya, a scholar whose research deals with Natyashastra as a communication treatise. He is also a scholar and authority on History of Indian Communication.
Some of the ancient Indian treatises that he mentioned are Natyashastra, Vakapadyam, and Astyadhyayi. The Indian communication theories which laid the foundation of advanced study of communication are – Rasa, Dhwani and Sadharanikaran.
He also emphasized on some core principles like:
Theory of Commonness Through Simplification
Importance of Stability of Mind
Rasa is the aesthetic enjoyment derived from an ideal communication.
And the five tenets of Sadharanikaran which include:
Communicating as per the Mental acquiring capability of the listeners
Arousing the Rasa of the Listener
Sustainability of Aesthetic Delight
Mutual sharing of Communication
Decoding the elements of Sadharanikaran
The session also enlightened the audience on the Art of Visual Depiction.
The session ended with a comprehensive view of on the iconic contribution of Indian Aesthetics in developing perspectives of communication.