Retail Management

Rated as the fifth most attractive, emerging Retail market in the world, India is a potential goldmine for global, as well as domestic majors.

The fastest growing Retail market in the world, the Indian Retail industry is expected to touch USD 833 billion in turnover by the year 2013. It is further expected to reach USD 1.3 trillion at a CAGR of 20% by the year 2018.

According to the 8th Annual Global Retail Development Index (GRDI) of AT Kearney, the Indian Retail industry is the most promising emerging market for investment.

India is already home to international chains such as METRO Cash and Carry; Bharti Wal-Mart is expected to open about 10-15 wholesale locations in the next three years while Marks & Spencer is considering plans to open additional outlets in the next few years. Established retailers are also tapping into the growing retail market by introducing innovative store formats. Big Bazaar, Pantaloons & Hometown (The Future Group), Spencer's Retail, More (Aditya Birla Group) and Shoppers Stop (K Raheja Group) already have plans to expand their Retail horizon.

Course Objective

Essentially Retail deals with product distribution through short, convenient & cost-effective channels, from the manufacturer to the consumer. The course is designed to prepare participants wanting to enter the Retail arena.


Course Content

  • Consumer / Shoppers Psychology (read Why We Buy)
  • Retail Evolution & Retail Environment in the 21st century – Global vs Indian Industry
  • Retail Formats – Traditional vs Organized
  • Retail Management, Functions and Operations (store)
  • Strategic Retail Marketing & Promotion - VM - Store Layout and Store Design
  • IT in Retail - Retail Buying, Merchandising and Category Management
  • Location Strategy | Retail Distribution, Logistics and SCM
  • CRM, Customer Care & Customer Services | Future of Transaction System
  • Online Retail Marketing
  • Mall Management
  • Legal Aspects of Retail Business
  • International Retailing – Case Studies (covering global best practices)
  • Dissertation

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