The online advertising market in India has touched Rs 3,575 crore (578.13 million) in 2015, a 30 per cent rise from Rs 2,750 crore (US$ 444.72 million) in March 2014, as per a joint study by the Internet and Mobile Association of India (IAMAI) and IMRB International. But there will be a severe lack of trained digital professionals. To cater to this growing need and also help working professionals to keep up with the growing demands of this sector, iLEAD has developed a three month modular course on Digital Marketing. This three months digital marketing program in iLEAD is designed to provide students with the skills that will help them to understand and manage these digital marketing tactics as per the integrated strategies. Digital Marketing is one of the most sought after professions following the rapid evolution of social, internet and mobile marketing.
Session 1: Digital Marketing Strategy for a Project- An Introduction
Session 2: Search Engine Optimisation – Understanding Keywords and Using them for Digital Media Marketing
Session 3: Website Analytics
Session 4: Understanding Website: Website Content Writing.
Session 5: Understanding Design.
Session 6: Pay Per Click or Search Engine Marketing
Session 7: Digital Ad in other mediums
Session 8: Live Project Discussion
Session 9: Communication in Digital Media: Understanding the Strategies
Session 10: Use Social Networks for Planning and Managing Your Communications and Marketing- Social Media Marketing and Online PR.
Session 11: Social Media Marketing 2-Use Social Networks for Planning and Managing Your Communications and Marketing- Social Media Marketing and Online PR.-Continued.
Session 12: Blogging and Online Magazines.
Session 13: Mobile Marketing: Understanding of the rapid transformation of the mobile marketing landscape