What is the event all about?
A national travel blogging workshop aimed towards the vast, untapped quality of bloggers in Eastern region who have the potential of becoming India’s leading travel bloggers and social media influencers but need a platform.
Participants from the region will get avenues to understand the rich, competitive market of travel blogging; learn the basics, master required skills of travel writing, role of photography in a travel blog; SEO and break into the league of national travel blogging.
Influencer marketing is the new-age way of marketing. Social Media Influencers and Bloggers are attaining mini-celebrities status due to their immense social media outreach and believability among their followers. National and international Tourism Boards, Airline companies, luxury hotels and resorts, hospitality players – all of them - are approaching country’s best travel bloggers for collaborations. However, most of the influential travel bloggers are based out of Delhi, Mumbai or Bangalore. There is a huge gap in the market when it comes to Kolkata and the eastern region. Blackboard Kolkata aims to bridge that gap.
This workshop is aimed towards college/university students, working professionals, photography enthusiasts and professionals from any sector under the sun – for all those who want to pursue a full time or alternative career in travel blogging.
4 -5 February, 2017 – Saturday & Sunday
ILEAD Campus, Kolkata.