Digital Marketing

It is estimated that the Digital industry has grown to 40 billion US$ globally and to a few thousand crore Rupees in India. Industry trends all point to Digital Marketing being one of the most sought after professions following the rapid evolution of social, internet and mobile marketing in recent years.

At the core, Digital Marketing is the promotion of brands using social media, digital brand strategy, search marketing & optimization and more.

The immense impact of Social Media Networks such as Twitter, Facebook and others is of global proportions and has the power to influence and change world events. We have all recently witnessed a true social revolution where Facebook & Twitter were used to mobilize masses in Egypt and beam out pictures, videos, testimonies and amateur news reports updated to the minute across the entire world.

Big brands are realizing the huge potential of online media platforms, social conversations and the customer engagement factor. It is consumers who are leading the digital revolution - marketers are spending less than 15 percent of their time in digital media, consumers are spending well over 30 percent. This imbalance is bound to be corrected and the future will see an acute shortage of trained, knowledgeable professionals who understand the intricacies of digital marketing, strategy and social media marketing.

The job prospects in Digital Marketing are promising and the demand is high for skilled professionals. 5 of the top 10 job trends for the year 2010, as listed by the job search portal indeed.com, will focus on digital media. There will be tremendous demand for profiles like Business Development Managers,Online Marketing Managers, Social & Digital Marketing Managers, Social Media Directors, Interactive Media Strategists, Web Marketing & PR Managers and Marketing Program Specialists.

Course Objective

The Digital industry in India is expected to grow from INR 500 crore to a few 1000 crore business resulting in a severe lack of trained Digital professionals. To cater to this growing need and also help working professionals to keep up with the growing demands of this sector, iLEAD has developed a three month modular course on Digital Marketing.

Course Content

Digital Marketing Strategy for a Project Projects 1 and 2 briefs The Tools of Search Engine Marketing: Pay-Per-Click Advertising (Adwords), CPC & CPM Advertising Social Media Marketing & ROI Measurement for SMM- Facebook, Twitter, LinkedIn, You Tube, & Flickr

Application to Project & Integrated Strategy for Project 1 The Other Tools of Digital Marketing: Adsense & Banner Advertising,Mobile Marketing, E-mail Marketing Integrated Digital Marketing Strategy for Project 2 Beyond Marketing and into Conversion—Landing Page, Web Analytics

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