About Digital Marketing
Digital Marketing is one of the most sought after professions today and it follows the rapid evolution of social, internet and mobile marketing. No matter where you are, what jobs you are in and whatever your age is, learning Digital Marketing is always an advantage that could earn you extra income or your next job with great pay package. By learning Digital Marketing you could build your own website and promote it, build your own YouTube channel and market it and even have millions of followers from all over the world even by staying inside the comforts of your home.
Scope:
- 40% of the world`s population uses social media such as Facebook, YouTube, Linked In, Snapchat, Instagram and Twitter
- Most of the world`s population spends at least 30 hours online per month
- 50% of the internet user base is from Asia
- Digital marketing today has more than 12.7% of all ad spending and at least 10% of the total advertising budget
Some job profiles in digital marketing are:
- PPC (Pay Per Click) Executive
- SEO Specialist
- SMO (Social Media Optimization) Executive
- Digital Marketing Executive
- Content Writer and much more
Course Structure
Level – Beginners
- Introduction to Digital Marketing
- Website Planning and Creation
- Search Engine Optimisation (SEO)
- Search Engine Marketing
- Social Media Marketing
- Web Analytics
- Digital Media Planning and Buying
- Email Marketing
- Mobile Marketing
- Online Reputation Management
- Video Marketing
Course Fees: Rs 6,999
Duration: 15 hours
Level - Advanced
and/or Social Media Marketing: 30 Hours
Search Engine Optimization (SEO): 30 Hours
- SEO introduction
- On-page, off-page
- Keyword research
- On page practical on website using yoast SEO plugin
- off-page practical
- sitemap, robots.txt, anchor text
- SEO audit
- SEO tools
- PPC
- Display ads on Google and more
and/or Social Media Marketing: 30 Hours
Facebook Marketing
- Page vs Profile
- Creating a page
- Page analytics
- Facebook ads
- Ad objectives
- Audience
Linkedin Marketing
- Creating a Professional profile
- Linkedin ads
Twitter Marketing
- Creating a profile
- Tweet, retweet, list, moments
- Tweetdeck
- Twitter ads
Video Marketing
- Creating a YouTube channel
- YouTube channel optimization
- Creating a video ad
Course Fees: Rs 9,999
Duration: 30 hours
Duration: Note: Students can either opt for the SEO based course or Social Media Marketing or both. However, the fee for each will be Rs. 9,999/- only.
Class Timings – Saturday and Sunday
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