Executive Programme in Business Analytics

Consequent to decades of information technology deployment, organizations today have more information at hand than ever before. But in many cases the information is not being utilized to out-think the rivals. Thus organizations are missing out on a potent competitive tool.

Business Analytics is about quantitative analysis and predictive modeling towards data-driven competitive strategies. Exemplars of analytics are using tools to identify their most profitable customers; offer the right price; accelerate product innovation; optimize supply chains; identifying the true drivers of financial performance etc. Organizations as diverse as HSBC, PepsiCo, Amazon, Barclay's, Capital One, Procter & Gamble, Wachovia, and the Boston Red Sox illuminate how to leverage the power of analytics. Competence in analytics has become a critical skill for managers of the new age business organisations.

This executive long distance programme would have modules such as Data Mining, Business Intelligence, Statistical Decision Modeling, Spreadsheet Modelling, Financial Analytics, Marketing Analytics, and Operations Analytics. The overall value gained at the end of the programme is expected to build a solid foundation of business analytics.

Programme USP

Premier & successful Business Analytics Programme from IIMC – India’s foremost business school

Revised and updated course content and coverage

Special inputs from Boston University

Books, Cases and Study Materials included in the Course

A dynamic team of programme directors, each from the core business area, to build in more rigour & quality into the programme

Specially selected core faculty – both domestic & International

Quality interactions and increased peer group learning

Specifically designed for working executives with all the flexibility benefits of Interactive Onsite Learning.

Participants selected, based on elaborate selection process and profiling.

Alumni Status from IIMC

Large Alumni base from past batches have been largely benefited from this programme.  Several participants have advanced their careers within and outside their organizations.

Programme Benefits

Superior performance on the job, Exclusive focus on imparting relevant skills & Development of career.

This executive long distance program is designed to expose participants to state of the art tools and techniques of analytics The programme coverage would include discussion on topics such as Data Mining, Soft Computing, Design of Experiments, Survey Sampling, Statistical Inference, Investment Management, Financial Modeling, Advanced marketing Research etc.The overall value gained at the end of the programme is expected to be a solid foundation in topics needed for building capabilities to take on the new form of competition.

Programme Objectives

Premier certification from IIM Calcutta

Career Enhancement

Business Analysis skills


Schedule & Duration

Schedule: Saturdays & Sundays : 9.00 am – 12.00 noon

Duration: One Year

Who Should Attend

Professionals interested to build a career in Analytics. The programme would demand adequate familiarity with high-school level mathematics.

Why should a student chose this Programme & not others

Recognized Certification from IIMC – the foremost B School in the country and reputed to be one of Asia’s finest business schools

Special inputs from Boston University

Rigorous Programme Structure with assessments for every course

Competitive Price of approx. 2.5 lacs (all inclusive) – This price for a programme of this brand is not available in country today

Learning from the best faculty in India and Industry Experts

Alumni membership of IIMC present globally – which has its own sets of advantages for identity, brand value, and marketability of the participant

Peer learning through rich student profile & Networking opportunities.

Core Value

Recognized Certification from the foremost B School in the country

Learning from the best faculty in India and Industry Experts

Special inputs from Boston University

Well researched & up-to-date Course Content

Rigorous Programme Structure with assessments for every course

Case studies and simulations

Continue earning while you gain a high quality Certification and improve eligibility for better job profiles with a recognized certification

Alumni membership of IIMC present globally – which has its own sets of advantages for identity, brand value, and marketability of the participants


Written Test, Assignments, Project & Online Examinations


Evaluation shall be conducted by the institute. Participants are evaluated on the basis of examinations for all the courses.


Theory & Practical Inputs

Case study approach.

Assignments, E-Learning, & Business Simulation

Career Options

A course in BA leads to better on job performance as this is a skilling programme, value adds by imparting domain skills in participants. The course has been acknowledged to help both the practitioners as well as those keen to enter the field. People who are at the lower levels of analytics job pyramid look forward to advancements to next levels by the process of learning and skills development. The ones who have an interest in the area and want to start a career in analytics too will find this course very useful.
The industry sector wise, educational background and work-ex based popularity of past batches is a good indicator where the target segment lies for this course.IT/ ITES, BFSI, Telecom, Services, KPO, consultancy are the most common seekers for courses on analytics.


Programme Directors

Prof. Rahul Roy & Prof. Anup K. Sen

Quick Look

  • Eligibility Criteria Open or Close

    At least graduation in Science or Engineering with minimum 50% marks

    Minimum 2 years of work experience and currently employed

    Desired Proficiencies in the Candidate (in addition to the Eligibility Criteria)

    Proficiency in English since it would be the medium of instruction.

    Basic numerical ability and mathematical skills - including Algebra (e.g. Equation of Straight Line), Basic Differential & Integral Calculus and Ability to Interpret Graphs.

    Ability to reason logically

    General awareness – including knowledge of Industry

  • Course Structure Open or Close

    Business Analytics and Competitive Advantage

    Business Communications

    Business Data Mining

    Data Mining Applications in R


    Financial Analytics

    Marketing Analytics

    Mathematics for Business Analytics

    Operational Analytics

    Spreadsheet Modelling

    Statistics for Business Analytics

    Time Series Models in Business

  • Course Fees Open or Close

    Application Fee INR 2,000/-
    Programme Fee INR 2,00,000/- + S.Tax
    Registration Fee INR 5,000/- + S.Tax
    Campus Fee INR 48,000/- + S.Tax
    Total Fee (exclusive of Application Fee) INR 2,53,000/-

    Fees mentioned above are exclusive of Service Tax

    Service Tax (currently @ 14.5%) will be charged extra on these components

    Any extra payment due to any change in any of the applicable taxes during the tenure of the program will have to be borne by the students

    Important Dates

    Last Date of Application: 30th May, 2016
    Selection List Date: 6th June, 2016
    Last Date for Payment of 1st installment: 22nd June, 2016
    Academic Briefing: 25th June, 2016
    Campus Dates: 15th-18th Dec 2016 & 25th-28th May 2016

    Installment Schedule

    1st Installment As per Offer Letter INR 80,000/- + INR 5,000/- + S.Tax
    2nd Installment 22nd Sep 2016 INR 65,000/- + S.Tax
    3rd Installment 22nd Dec 2016 INR 55,000/- + S.Tax

  • Application Process Open or Close

    Please fill in your contact details in the form and our sales team will get in touch with you shortly.

    Download Program Brochure

  • Learning Experience Open or Close

    The Executive Programme in Business Analytics conducted by IIM Calcutta in association with Hughes Education embarks you to develop your skills professionally and also helps you to climb the managerial ladder in which ever vertical you may be – Finance, Marketing or General Management. This programme facilitates you with all the best practices and moulds you into a thorough professional. I highly recommend this programme to every individual who wants to build a career in Analytics and yet desires to groom oneself into a complete Manager.

    Tarang Patel Zonal Manager – Training & Development, Bajaj Allianz Life Insurance Company Limited

    I have been associated with Hughes for 8 months now. When I enrolled myself for the “Executive Programme of Business Analytics” at IIM, Calcutta I was a little skeptical about how would the course go. Though I have been through e-learning and Webinars, I had never attended a yearlong course online. But to my surprise the very first session I had was very impressive. It almost mocked the physical classroom right from the attendance to the questions by the professors. The Hughes staff is very cooperative too. They are always there for assistance at any point in time. For most of us who would find it difficult to take a break from work to study I feel this is the best way and the best place to be.

    Srividya R, Group IT, Aditya Birla Group

Ask your query

91.8334878444/ +91.8335866691/ +91.9830015207/ +91.33.40182000/02


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