B.Sc in Mass Communication, Advertising & Journalism
Three-year full time program (six semesters)
The B.Sc. course will prepare students with an overview of the Media and Communication industry, with specializations offered in the final two semesters (third year).
- 10+2 Higher Secondary examination with English as a compulsory subject. Students who are due to appear for +2 final exams may be given provisional admission.
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Principles in Communication 1
Global Comparative Media
Information Technology
History & Industry of Mass Communication
Communication & Soft Skills
Practical -
Mass Communication: Concepts & Processes
Print Media & Photo Journalism
Reporting & Editing I
Communication Skills
Computer Application for Journalism
Practical -
Reporting Techniques & Skills
Editing: Concepts & Processes
Reporting & Editing Lab
TV Journalism & Programming Formats
Television production: Idea to Screen
Practical -
Basics of Camera, Lights & Sound
Advertising: Concepts & Principals
Advertising through Print, Radio & Television
Press Laws & Media Ethics
Television Production lab
Operation & handling of Video Equipment
Practical -
Event management: Principles & methods
Organisation & Management
Research Methodologies for Media
Cyber Journalism
Public relations
Practical -
World Media Scenario
Contemporary Media Technologies
Radio
Government information System
Project Report
Practical
iLEAD offers Under Graduate students the following courses to help them get “industry-ready” and prepare them for higher studies.
- Personality Development Program
- Foreign Languages
- Oral & Written Communication
- Computer Graphics*
- Corporate & Social Communication
- Photography-Stills*
- Strategic Business Management
- Videography*
- Introduction to Sociology
- Video & Image Editing*
- Introduction to Psychology
- Sound Editing*
- Live Projects and Events
- Introduction to Media Business History
- Industry & Field Trips
Note: The courses marked (*) are certificate courses and students may be charged a nominal fee for equipment and stock usage.
Project Submission
A student is required to complete a project on an aspect of Management in the industry for 8-10 weeks at the end of the first year.
| SEMESTER | UNIVERSITY FEE (Rs) | INSTITUTE FEE (Rs) | TOTAL |
|---|---|---|---|
| Total | 49,200 | 70,800 | 1,20,000 |
| Semester I | 8,200 | 11,800 | 20,000 |
| Semester II | 8,200 | 11,800 | 20,000 |
| Semester III | 8,200 | 11,800 | 20,000 |
| Semester IV | 8,200 | 11,800 | 20,000 |
| Semester V | 8,200 | 11,800 | 20,000 |
| Semester VI | 8,200 | 11,800 | 20,000 |
 ONE TIME PAYMENTS ARE MENTIONED BELOW. |
|
|---|---|
| Total | 90,000 |
| 1st year Admission & Registration Fees: | 15,000 |
| Examination Fees for all 6 semesters: | 10,000 |
| Library & Audio-Visual Fees: | 15,000 |
| Security Deposit: (refundable after successful completion of the course) |
15,000 |
*The Institute will provide all course and workshop materials and core text books for the programs. The Institute will provide PC/notebooks for the students | Students may also be required to pay charges for the college uniform and for various education events which may be organized from time to time. Please note that all fees including semester fees, library and audio-visual lab fees are subject to revision from time to time | Students failing to pay their fees for any semester within the due date will be charged with a late fee of Rs. 5,000 to be paid along with the semester fees
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Global Faculty
DR.SAURAV ROYCHOUDHURY
Department Head & Professor, Economics and Finance, College of Business, Tennessee State University Tennessee, USA
DR.SOUMEN N GHOSH
Associate Professor, Finance School of Management & Leadership Capital University, Columbus, USA