Advertising, PR & event Management

One of the major global players, India has found a permanent seat in the Group of 20 leading economic and financially powerful nations. Along with other achievements in various fields, India’s Advertising, Entertainment and Media industries are also growing at a fast pace.

However, compared to the global advertising expenditure (newspapers, magazines, television, radio, cinema, outdoor, internet) which is estimated at around USD 500 billion, Indian advertising outflow is abysmally low. Thus for India to reach the global average, the advertising spend has to multiply to a great extent.

While the PR & Event Management industry continues to evolve and grow, it is often said that the industry is still at the tip of the iceberg. Properties and brands are being developed around events, and the growing number of corporate awards, television and sporting events are boosting this industry. There exists a shortage of trained manpower and this shortage is expected to grow as the requirements of the industry are not met with in the coming years. iLEAD’s School of Media and Journalism has come up with a 6 months course on Advertising, PR & Event Management

Course Objective

This integrated course reflects the multidisciplinary nature of contemporary Communication and Marketing practices, bringing together three important areas of the service industry. The course will also enhance & update Communication & Marketing skills enabling participants to make significant contributions in their respective fields. The course is designed for both industry professionals and small business owners who require Advertising, Designing, Marketing & Communication skills for Growth and Brand Building. This course will also help Mass Communications & Advertising Management students or even MBA students by contributing a value-added dimension to their resume.

The faculty is drawn from a large talent pool of practicing professionals; the course curriculum lays emphasis on ‘hands-on’ approach coupled with workshops, seminars and real-time client assignments. The courses are divided over six modules; all students take the base curriculum in the first four weeks and specialize in their chosen field during the last eight weeks.

Course Content

Communication & Personality Development Introduction to Media Advertising, PR & Event Management - Module I, II & III Principles of Integrated Marketing Communication

Marketing & Brand Management Specialization Project - Industry Visit Workshop on Creative Enhancement Best Practices & Case Studies

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