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  • Start date: 6-Oct-2016
  • Duration: 1 Year

Certificate Program In Consumer Sales Management

vily in sales training. In ever changing business dynamics, sales as a function also requires much more than basic understanding of sales concepts. A competent sales professional now needs to be well versed in business fundamentals to be more efficient and to be ready to take more challenging responsibilities.

Certificate Program in Direct Sales Management is designed keeping such requirements in mind. It is a unique program offering specialized sales specific curriculum suitable for B2B sales and Channel sales professionals. The program offers:

  • Condensed curriculum focusing on sales
  • Case studies from real life scenarios
  • Management fundamentals enabling participants to be more versatile sales professionals
  • Opportunity to learn from renowned faculty


Program Objectives

  • Premium certification from one of the leading B-Schools in India
  • Teaching through real life scenarios and case studies
  • Prepare participants for increasingly demanding customer service landscape



  • Graduates (10+2+3) / Post Graduates in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE.
  • Maximum 5 years of work experience


Selection Criteria

  • Retail Applications + credentials and Corporate Nominations
  • Selection will be: i) Highly Selective   ii) Selective iii) Moderate

Course Content

  • Management Fundamentals
  • Communicating with customers
  • Dynamics of Customer Relationship
  • Sales planning and processes
  • Consumer Behavior
  • B2B sales and marketing
  • Service marketing
  • Interpersonal communication
  • Sales and distribution
  • Costing- Price, margins
  • Market Segmentation



  • Theory & Practical Inputs
  • Case study approach.
  • Assignments, E-Learning, & Business Simulation

Program Fees

For Indian Students
Application Fee INR 2,300/- (inclusive of S.Tax)
Program Fee INR 32,000/- + Service Tax
Courseware/Study Material Fee INR 1,500/- + Service Tax
Total Fee INR 33,150/- (without Application Fee)


  • Service tax will be charged at prevailing rates (currently 15%).


Important Dates:

  • Last Date of Application: 18th October, 2016
  • Last Date for Payment of Fees: 14th November, 2016
  • Academic Briefing: TBD
  • Class Start Date: 15th November, 2016


 Installment Schedule:

Installment Date Amount INR Amount USD
I 14th Nov 2016 INR 17,500/- + S.Tax  
II 14th Dec 2016 INR 16,000/- + S.Tax  

The program is certainly good. It provides a wonderful learning opportunity.It is upto each of the students to make best use of the opportunity. Some of the professors have been extremely good adn inspiring.However, there is some scope for improvment as lectures from some of the professors have not lived upto the expectations.

Hughes Network has been a wonderful platform which provides an opportunity to working professionals to sharpen their skills while continuing to cope up with the day-to-day job requirements.

The IIMR faculty includes a blend of academic excellence and Top management industry experience.

Please fill in your contact details in the form and our sales team will get in touch with you shortly.


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